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No.01
A late-opening coffee bar that wanted to be found from the end of the street. We built an identity around a single black sign and one pink line of light.
CLIENT
Kuro Coffee, Shimokitazawa
WORK
Identity, signage
YEAR
2026
CASE NOTES
記録
The brief
Kuro opens at six in the evening and closes after the last train. The owners wanted a brand that worked as well on a rainy street as on a paper cup.
What we made
A wordmark drawn to be bent in neon tube, a black-on-black packaging system and a vertical sign that became the shop’s landmark.
What changed
The sign is now how people give directions. The cups travel the rest of the city.
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