Most brands are designed in daylight and seen at night. Here is how we test the other half of the day.

Street signs in Tokyo fight for the same three seconds of attention. They have solved hierarchy better than most websites.

Sixty seconds, no cuts and no added lights. Notes from the night we filmed a running shoe through Kōenji.

Wet streets double every light and wash out every subtle tint. A short guide to choosing colours that hold up.